Brand Awareness Service
Get attention through an experienced website content creator.
We can lead setting up your online presence.
A website is only part of your digital footprint.
We can create content and metadata to help you get discovered.
Introducing Online Presence
Ensure your organisation's online presence has been planned with success metrics clearly defined and evaluated. Rather than set up multiple social media accounts - publishing on an ad-hoc basis, structure this. Use the bullseye method to understand what works and what doesn't, refining your efforts, to grow traffic and footfall.
Introducing our service
Ensure your organisation's online presence has been planned with success metrics clearly defined and evaluated. Rather than set up multiple social media accounts - publishing on an ad-hoc basis, structure this. Use the bullseye method to understand what works and what doesn't, refining your efforts, to grow traffic and footfall.
Why Info Rhino?
We have put many websites online and have multi-sector commercial experience. Our expertise in data, technology, content creation, and staying in with new approaches and social media, helps us help clients that may be starting out. Avoid the pitfalls many companies go through.
Q&A
- Is your online presence about SEO? No - we don't claim to be SEO experts. Instead we can guide you on SEO best practices if the website is your expected biggest contact point.
- Do you guarantee improvements in traffic and footfall? We don't provide guarantees. Our service is about taking on the responsibility of saving clients time to measure their efforts.
- Can you provide evidence of your success? Increasing brand awareness is almost entirely down to the efforts of the client. We focus on setting the framework up for clients to follow.
- Do you employ underhand tactics to grow brand awareness? We don't focus on these kinds of practices.
- Can we manage our online presence ourselves? Of course, however, there is a skill to it and those not well-versed in its significance will spend a lot of time chasing non-productive channels.
- Do you build CRM software for Online Presence? We don't build software increasing Brand Awareness. We think it is too expensive for SMEs and start-ups. We may develop small utilities and consider 3rd party software if your situation demands it.
Online Presence for Start-ups?
Thrashing and grunt work may work for a few start-ups. Instead of chasing everything that sounds like the right thing to do, step back, and work with us to come up with a plan. We can work on a light-touch or big-bang approach. We seek to be competitive, and are happy to discuss your needs.
- Get help early.
- Focus on your start-up commercials.
- Avoid hiring sooner than you need.
Online Presence for SMEs?
Many SMEs are seeking to increase their reach, and to get more focused prospects. We think it is a case of refining the message being put out to an audience. We can review the state of your online presence, perform gap analysis, to decide if your existing situation is ready for marketing efforts.
- Devise a strategy.
- Set targets.
- Don't go all-in too soon.
Brand Awareness and Online Presence
What is involved in growing attention?
What types of things can we do to grow attention?
Do we really want to do this ourselves?
Getting attention
Attention is the biggest commodity, yet attention is the hardest thing to acquire.
- Content Marketing
- Social Media
- Videos
- Online-presence
Target Setting
Setting targets to understand how your online attention efforts is performing.
- Metrics Definition
- Data Analysis
- Business Intelligence
- Iterative Approach
Content Creation
We can create articles to get you started and have searchable content for your audience.
- Article Writing
- Content Structuring
- Content Sourcing
- Competitor Article Analysis
Should I put a website online myself?
Defining the type of website a small business can put online by themselves are the typical WordPress/Wix/Squarespace variety. There will be a home page, an about page, and perhaps a contact form. There are shopping-cart/e-commerce websites. Again, there are DIY websites where you can set up your product list and be good to go fairly quickly. Finally, there are websites that are applictions, providing multiple functionalities for your visitors
Reasons for putting a website online by yourself
If the website exists purely to have a website where your customers can visit having already found your company then perhaps this okay. An example is a restaurant that wants to list its details with a small gallery and menu items. Local companies who just want a presence may be okay with a DIY website.
Another example which we think works well are companies that know they are going to have a bigger website in the future. We could create a home page, about page, contact form, but write lots of articles to see if website traffic can hit the website over time. You should think about the website page addresses to ensure they will make sense on the new website.
You aren't sure of the content you want on your website, whilst you know that a website is needed, perhaps you are still thinking through ideas. This is a viable reason to not engage a website company too soon. By putting a website online early, as long as it looks reasonably okay, you can be testing your content ideas.
It may sound as if there are a lot of good reasons to do put websites online yourself.
Why we think almost all companies should not put websites online by themselves
Putting a website online has a large number of tasks needing to be completed. Those platforms that claim to do all of these things with a DIY platform will always have some limitations the non-professional website designer would not understand.
A key challenge with DIY website builders is that they take time to master, and experts that uses DIY builders will be able to write code and extra markup to get more out of those DIY builders. To really get more out of a website - you will have to become a competent website developer. Is that where your energy is best spent? We know people who have taken months to put together even the most basic of websites.
DIY website builders tend to run slower than specially designed websites. For example, we build websites using .Net Core and even though our website runs on an older version - we have optimised most of the performance by using caching.
The biggest reason for not doing a DIY website yourself is that it just won't have the right balance and create the impression you think it would.
Increasing brand awareness - websites and online presence
Brand awareness and online presence
Each entity trying to create their network presence are starting from scratch. It is because each entity is unique and that there are many tools to try increase brand awareness, that a methodology is applied. We follow the bullseye method, setting up multiple contact points, and evaluating which ones works best. The client decides which strategies yield better results. Brand awareness can often be thought of in terms of marketing agencies. We see it as being much more grounded than this.
Brand Awareness goals?
Info Rhino sees setting up the right information in the right place as being an essential basic process in ensuring your audience can be informed better to use your service or product.
In addition to introducing our content marketing service, we are putting out a lot of good ideas on how to bring attention to your business. We strongly advise you to work with Info Rhino to create your website, and to also engage us to help set up your online presence. Whilst most people can work at their online presence themselves - it is something to let experts help do rather than spending a lot of time on yourself.
In addition to introducing our content marketing service, we are putting out a lot of good ideas on how to bring attention to your business. We strongly advise you to work with Info Rhino to create your website, and to also engage us to help set up your online presence. Whilst most people can work at their online presence themselves - it is something to let experts help do rather than spending a lot of time on yourself.
You must set up a website sooner rather than later - why websites should be put online as soon as possible.
It takes time for website content to be discovered and indexed by search engines. The sooner you have an online presence that talks about what you do in a way which is more relevant, the sooner you can connect with your audience.
Info Rhino's Online Presence service
We have been through the process multiple times, creating websites from scratch to fit different business verticals. There is a relatively formulaic approach to doing this, but it takes time. Some of the shortcuts to increasing brand awareness can cause more harm than good. An example which could do harm, could be paying for advertising too soon. What is important to understand is the more there is, the sooner there is more, the better the chance to grow is.
Understanding what online presence is
Online presence is the availability of an entity to an audience - that is it. There does not need to be a website. Some businesses can be very successful by just having a Facebook and Instagram presence, with a shopping cart on something like Shopify or Magento. The important thing is that any business has multiple points of contact for their audience. The goal is to establish meaningful engagement beyond a visitor simply accessing a page.
Online presence, is not just a website, therefore, but it will almost involve a website of sorts.
Recognising the mediums of engagement - contact points
Social media, media, E-mail, articles/blogs, business directories, review websites, search engines, advertisements, are mechanisms of engagement.
Understanding the funnel concept - sales funnels
A sales funnel is a mechanism of taking casual viewers of online content, guiding them towards a target of completing a purchase. It is important to research sales funnels as a process and there is plenty online about this.
Build up a collection of photos and videos ready for launch
Start finding pictures that you think fit your business' objectives, in terms of what you think could look appealing on a website. We use a lot of stock photos and sometimes our own photos we feel captures the right feel for our audience.
Remember that content and media can be improved
We set up multiple videos on YouTube. We are fully aware that they are not high quality production videos. Our intention was to have a message put across on a different platform where we may catch extra traffic.
Social Media account acquisition
We can help obtain and recommend social media platforms your business should be on.
Set up social media accounts, website domains, and logos, early
This doesn't just mean setting up accounts on every single platform out there. It does mean setting up accounts for The media contact points you expect your audience to engage with you through.
Target setting with online presence
For our Info Rhino website, we have a target of X unique visits a day over a certain number several times a month. We have another target of X page views per day over a certain number, several times a month. We expect to be able to evaluate contact form completion and meaningful emails from website visitors. We have an estimated point at which our website will start to deliver more customers. We can then analyse these metrics to try and predict what marketing initiatives adds to greater audience engagement.