NopCommerce for online business eCommerce
With over 12 years of dedicated professional industry experience in eCommerce, we recognise NopCommerce excels at holding the place of the most popular ASP.NET shopping cart in the world. NopCommerce is a free and open-source eCommerce platform based on Microsoft�s technologies. The software specializes in helping small to medium-sized businesses and enterprises. Whether it�s a quick and straightforward launch to help scale an online store with powerful functionality and integrations or using multi-vendors and multi-store functionality, NopCommerce offers the most.
NopCommerce provides unlimited customization, PCI DSS compliant, and features an incredible customer service team with a supportive community to be there when help is needed. Some of its most popular clients are Microsoft, Volvo, BMW Group, The North Face, and Herbalife. Its powerful integrations include top brands such as Amazon, Google, Stripe, Facebook, FedEx, and PayPal. Overall, NopCommerce is the best open-source eCommerce solution, and rightfully so.
Style / Themes
The default theme can be altered through CSS changes: this can be simple or complex depending on the style required. Slight changes to eg base colour / font family will not effect any responsive design aspects so would be considered safe to do. Images can be replaced on the UI again without disrupting the site online but these would have to be sourced, preferable from the company to actually show the products on offer.
A custom bakery theme within a supermarket styled template is actually available for NopCommerce to purchase and can be seen here: https://supermarket.nop-templates.com/bread-bakery
- NopCommerce has a powerful intuitive administration area where content management procedures can be implemented, some features available include:
- Catalog - for products + catagories (eg add / delete)
- Customers - for customer information / access
- Promotions - for discounts + newsletter subscribers
- Content management - for blog posts / news
- Reports - for sales summary / customer reports Demo site: https://admin-demo.nopcommerce.com/Admin
Search engine optimization:
SEO stands for search engine optimization; it is a process of getting traffic from "free," "organic," "editorial" or "natural" search results on search engines. All major search engines have primary search results where webpages and other content, such as videos or local listings, are shown and ranked based on what the search engine considers most relevant for users, nopCommerce supports SEO techniques for various types of pages in your store.
During registration, a customer can select the Newsletter option to receive newsletters from your store. Or it's possible to subscribe to a newsletter later using the form in the footer (in the Default Clean nopCommerce theme). Use your subscribers list to create email campaigns to easily and quickly reach the target audience with no additional marketing activities. Campaigns help to promote trust and loyalty to a company while also increasing sales.
Facebook Pixel plugin
The Facebook pixel allows you to receive information about the actions taken in your store to make your Facebook ads more relevant to your audience. The Facebook pixel can help you understand the behaviour of visitors to your store and which advertising strategy works best to reach your business goals.
Tracked conversions appear in the Facebook Ads Manager and Facebook Analytics dashboard, where they can be used to measure the effectiveness of your ads, define custom audiences for ad targeting or dynamic ads campaigns, and to analyse the effectiveness of your website's conversion funnels.
Standalone social media sites could be created and links added to the website to advertise your company on different media and also importantly increase the search engine ranking in Google for people searching for what you sell. Traditionally these would be Twitter, Facebook and Instagram. Once these accounts are set up its very important they are used frequently and managed to have any benefit regarding promotion and a higher SEO rating - leading to increased conversion regarding sales of products.
Company Domain Name
Every company needs an internet address probably in the form of companyname.co.uk and companyname.com. These can be purchased from eg lcn.com who provide domain names which would be used on the host server eg winhost.com who provide server hosting specfically for ASP.Net applications and they are also a gold partner for NopCommerce.
Article by API Rhino - a partner of Info Rhino Limited
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